It is easy to understand where all that interest in these young people comes from. Millennials represent the future of organizations, they are the youngest cohort among companies’ employees, and tomorrow some of them will become their leaders. In addition, they are a consumer segment with a lot of potential. Their purchasing power is still growing, and companies may want to have among their ranks people who know firsthand what their habits and preferences are. On top of that, companies still need to learn how to manage the longer professional lives and consequences of the progressive aging of the population in the developed world. And all of that in a presence of a war for talent, where companies desperately need people who master new technologies and work systems, mainly young people fresh out of college, or self-trained thanks tothe Internet.
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